Cowslip Sunday has been celebrated in Lambley, Nottinghamshire, since ancient times. The cowslip, Primula veris, has long been associated with the village, and its rampant appearance in the verges and fields of Lambley was a trigger for celebrations of springtime. Crowds would flock from Nottingham and even further afield to gather the flowers for garlands and wine-making, and the resulting revelry in the local alehouses caused some consternation in staid Victorian times.
The celebration of the cowslip, and of Cowslip Sunday, never disappeared in Lambley but took on a new and gentler aspect, until the revival of the event by the Lambley Arts Festival in 2010. The success of this endeavour has made Cowslip Sunday once again a major annual celebration in the village.